Fresh Ideas - Archive

Are You Fresh Enough?

I am working on a presentation to be given this summer to a group of senior marketing executives in Chicago. I was asked to develop this presentation with the view of helping marketing people view job search in new and innovative ways. I came up with a good title right away, “Fresh Search”. The rest […]

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What’s Different About Marketing and Advertising People?

I would have liked to start this piece by telling you that I grew up knowing there was “something different” about me – and that something led to my destiny in marketing/advertising. I can’t. I actually started college in pre-med and wandered into marketing after a painful chemistry experience my sophomore year. That’s when I […]

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Figuring Out Fit

The term “fit” is one we use a lot because Brick House Partners focuses on fit when doing executive search work. A nice short word with a number of issues connected to figuring it out. We believe that four (4) issues matter most. Fit with your organization – Organizational fit is not often consciously mapped out. That’s […]

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Is it Safe? (2009)

One of my favorite movies is Marathon Man. There is a famous scene where Lawrence Olivier poses a simple question to Dustin Hoffman, “Is it safe?” You probably know the rest of that scene. The last few months, I have been curious about this question relative to marketing and advertising and how the marketing and advertising community […]

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